DemoFF said Arteta and McVay’s Competence “is what drives them”. This now drives the rest of the organization as well, as the working relationship between KSE’s most prominent coaches is how all its staff operate.
Outside of KSE’s annual Team Summit, cross-sport connections are more organic than prescriptive. But when opportunities arise, such as recent Rams games in London, their staff are encouraged to share ideas and insights, to “think bigger picture and connect the dots”.
Before the Rams’ first game in London in 2012, they trained at Arsenal’s training base and saw their players wearing the tracking devices. The Rams introduced them in 2013, allowing them to monitor player workload, and the team has since suffered the fewest injuries in the NFL.
Once when Arsenal trained at the Rams’ facility, Arteta noticed the number of cameras filming the players and said “this is the kind of thing that needs to be done”.
Some of the closest friends of the democrat are in the San Francisco 499s, who now also own the leeds together, however, there are all people.
In recent years, the vision of Stan and Josh Kroenke has been to bring teams and entities to KSE, in terms of both sport and commercial.
With the rams playing international games this season and next, they are working with arsenal to see how they can grow their fanbase and brand Globally.
And in January, KSE formed KROENE assets of Krroenke (KSP), a division dedicated to sharing resources to connect if they want to go from the UK market, or Vise-versa.
“It’s more integrated, it’s the ability to spread that reach,” Garlick said. “We’ll be able to use the different areas we’ve acquired around the world.”
Demoff added that “the goal is to grow revenue, to help the US and drive revenue to the arsenal, where it is important from a PSR (profitability) point of view.
“But to also tell a story of ‘There is power when your brand appears at the Emirates Stadium or Sofi Stadium’, more and more Global Parts are given through the World Bowl (2026), the Olympic (2028).”