LED mask ads prohibited by non-permissive claims of ALNE and Rosacea

Many adverts for LED Face masks are banned making unauthorized claims that they can improve ALNE and Rosacea.

The popularity of home beauty devices has skyrocketed in recent years with social media feeds full of influencers touting and reviewing masks as the latest skincare trend.

However, dermatologists are divided on whether the diodes of Diodes (LED) in home masks can bring the results of the clinics used in clinics.

The Advertising Watchdog banned adverts for cosmetic devices that are not registered with the drug regulator.

LED Therapy is aimed to stimulate the cells and improve the skin, but the devices must be registered with the regulatory medicine for medical conditions of the skin such as Acne and Rosacea.

Devices registered with the MHRA can be searched for Public Access registration database (POD).

Dermatologists previously told the BBC there are no clinical trials with large enough sample sizes For a long time to know the benefits of home masks.

Advertising standards (Asa) use AI to look for ads that might break the rules, and bans follow the search.

An advertisement on the beauty project’s website showed before and after images of a woman’s forehead with and without acne, with the words: “In those three my acne disappeared”.

The ad says: “Our most advanced lead mask for deep skin transformation”. It claims to “treat acne” and offers “83% improvement in acne scars in four weeks”.

Asa says “No medical claims can be made for the product, even if such claims appear in customer testimonials.”

The project Beauty LLC says it has removed potential medical claims related to “healing”, “acne treatment” and “rosacea”.

It also says it has changed its advertising to state that any references to acne before/after photos and reviews are testimonials based on personal experiences.

A paid social Media for Silk’n showing a video of a woman using a lead face mask with the caption: “Finished with blue light to help my acne and scars”.

The inventors of the invention of BV, trading as Silk’n, recognized the term “ALNE” as a medical claim. It says that the advertisement was created by a woman after long-term use of the mask and the Word reflects her individual understanding and results.

The ASA told Silk’n that adverts should no longer appear in that form.

Other adverts banned include one on the beautaholics website for a refuvalux mask that says: “This mask provides targeted solutions for… rice… rosacea.”

Beautifeaholics says it makes no claims about treating or preventing future medical conditions.

A paid social media AD for a mask Retail Liyors also banned after it said: “It helps to deal with everything from acne …

Loyors says to make sure future advertising doesn’t refer to “ACNE” or other terms that could make a medical claim.

Asa’s Izzy Dharmasiri says that ads “can have an influence on what people buy,” so it’s “important that advertisers don’t blur the line between cosmetic benefits and cosmetic claims.”

He said advertisers “must have evidence to back up any claims they make in their ads”. He said the ban on advernings is part of its work to protect vulnerable people who are “seeking real solutions to medical problems”.