The regulator of French Carcatities ordered that Facebook’s algorithm for placing adverists at work, found out in an investigation that teachers for preschool teachers are targeted at women.
The Défenseur des Droits Wromesdog said that Facebook’s system for targeting the jobs of users different from their gender, and constitutes indirect discrimination. The regulator recommended that Facebook and its parent company, Meta, take steps to ensure that advertisers are not discriminated against, giving the company three months to inform the French body of the measures.
In its order, the regulator said that the “system implemented for the dissemination of job offers treats Facebook users differently in relation to sex”.
The guardian’s verdict comes after the global Witness, a campaign group whose remit includes investigating countries in countries including France, the UK, the UK, Ireland and South Africa.
The study found that in France exactly nine out of 10 people show an advertisic male vacancies, while the same proportion of those who receive ads for female preschool teachers. Eight out of 10 people who saw ads for psychologist positions were women, while seven out of 10 ads for pilots were viewed by men.
The global Witness, together with the rights of women’s rights in France the foundation for women (LA Fondation DES FEMMES), which complains about body rights, which welcomes the rule.
“It appears that this is the first time that a European regulator has decided that a Social Media Algorithm Algorithm forward has straight platforms with legal liability,” they said in a joint statement.
Shefet of Josephine, a lawyer representing the plaintiffs, said: “The decision sends a strong message to all digital platforms: the legal principle is setting up for an important part for the cases of the future.”
Meta rejected the rule. “We disagree with this decision and are reviewing our options,” a spokesman said.
In 2022, MEMA agreed to change Facebook’s algorithms after the US advertising system based on users, religion and gender.