CNN
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The growing climate crisis is changing many people’s purchasing patterns and this will affect the $500 billion dollar global beauty industry throughout product manufacturing, packaging and disposal.
Strategy and consulting firm Simon Kucher’s Global Tuntofactust Truftability Spactust Trufacture 2021 found 60% of consumers worldwide rated sustainability as an important purchasing criterion, and 35% were willing to pay more for sustainable products or services.
This shift in consumer preferences has encouraged many beauty brands to set environmental goals: the transfer of consumer goods and change of customers to customers to determine how customers can determine how customers can determine how customers can determine how customers “Green” their purchases.
However, consumers still struggle to understand the sustainability credentials of many products, according to the British Beauty Council. This is because the efforts to stop the industry are not uniform, and it is not in vain to recognize a recognizable effect of the collection of settings of collective, standardized regulations.
Content and branding transparency
There is no international standard for the beauty industry on how much product ingredient information to share with customers – or how to do it. Brands can set their own rules and goals, giving rise to confusion and “greenwashing,” where sustainability claims are often asserted but not proven.
Companies often use language like “clean beauty” to make these products natural, for example, when they can be organic, sustainable or ethically produced.
“The term ‘clean beauty’ has become dangerous. It is used to sell many products,” According to British CEO Kendall in the UK while British customs are smart about their shortcomings. “Customers need better marketing information and certification information.”
In a 2021 Report calls on industry to have “the courage to change” Their business practices, the British Beauty Council writes that, too often, even the natural ingredients involved in the products to create “abandonment, waste and neglect.”
“The only way out of this is transparency,” Kendall told CNN.
Jen Lee, the brand’s chief brand influencer at Brand in the US, continues to scrutinize consumer ingredients. .
“Natural vs. Synthetic Sagols. People think natural is safe, but that’s not always the case,” Lee explained. “Natural substances formed by industry can have a toxic load. Heavy metals can occur in natural substances in the soil.”
“We used to be more natural and organic,” added Sasha Plavsic, Founder of Metherup Ilia’s Beauty Experience. “What’s challenging is (that) raw material that’s hard to source or comes inconsistently or doesn’t work.”
Most makeup is made and molded at high temperatures, plavsic explained. Organic materials often differ in this heat, which leads to inconsistent results and performance of the subpir product. “Not every synthetic is bad,” says Plavsic. “Sometimes, it helps to create the best in class formula.”
Plastic packaging in the industry is a particular sustainability challenge – 95% is thrown away and the majority is not recycled, according to the British Beauty Council.
The cosmetics industry is the fourth largest outdoor plastic user globally – after the food and beverage industry – and plastic by industry price – according to industry research. Using giant l’real 144,430 metric tons of plastic In its packaging material in 2021, for example, according to the Ellen MacArthur Foundation (EMF). Estee Lauder Company reported that brands produced 71,600 metric tons of plastic in product packaging in the same year.
And only 9% of global plastic waste is recycled, according to a report from the organization for economic growth and development. The United States only recycles 4% of its plastic waste.
Many brands are trying to minimize harmful plastics from their operations and recycle PC-Consumer (PCR) plastic. (L’Oreal has set a target of 50% PCR plastic use by 2025, while Estee Lauder aims for 25% “or more” PCR plastics –
“Between 60-70 major brands in the world have made unprecedented progress” in PCR plastic use in industries, plastic prtics sander defruyt told CNN. But Defruyt stressed that PCR plastic must be adopted by brands that remove single and virgin plastics from their use cycles to really make a difference.
However, PCR plastic is not easy to find – low recycling rates worldwide with limited supply. Meanwhile, the demand for it is increasingly demanded by industries, said Defruyt. This competition increases its price, which is much higher than virgin plastic.
Hair care brand FEKKAI claims that it used up to 95% PCR content in its packaging, but pricing and supply issues posed a challenge, forcing it to currently aim for containers and packaging that feature at least 50% PCR in its packaging.
“The PCR plastic is much more expensive than the plastic stock. The cost is difficult and then the flow of it as well,” Founder Frédéric Fekkkai told CNN. “PCR is close to our heart, but there is a great need, so finding recycling plastic is difficult.”
Beauty marketers play an important – and underutilized – role, with control over stocking decisions and supply chains. But many differ when it comes to the standards they set for the brands they sell.
“Small businesses are more, full stop,” said Jessi Baker, founder of Technology Pillado, which helps brands with customers. “They acted better. Some of them were born – good brands – the hospitality of the climate. They do not compare it to the more brands that need to work to change the change.”
Sephora launches “Beneficial + Planet Positive“Initiative of 2021, with products that have set standards. recyclable, compostable or reduced plastic packaging, or contain water-free or filled products.
However, many measures taken by brands and sellers do not even begin to touch the waste and the pollution created throughout the supply chains, production and shipping, all of which are huge problems for the grape industry.
The gaps in the standardization of the beauty ecosystem can, to some extent, be filled by certifications such as those born in the US B Corporation, or B CORP. This accreditation, one of the best known in the beauty space, is issued by the non-profit lab, which obtains a company with various criteria around ethics and sustainability. However, despite the eco-conscious consumers, it is now completely voluntary for brands to use.
Governments and multinationals implement regulations and set a base line for brands to operate from as soon as the acquisition continues to make the change, many experts and business leaders believe.
Susanne Kaufmann, who built her name on the beauty brand, says that her efforts in Austria will benefit from the world’s strictest waste laws.
“I package our product in a recyclable material,” says Kaufmann. .
And when it comes to ingredients, Churchs Chemicals agency lists 2,495 ingredients prohibited from using cosmetic products marketed or using BLOC. But the US Food and Drug Administration 11 are just listsmaking it more challenging for American consulates to find safe, greener options. The environmental working group, a non-profit watchdog, studied Lab tests of 51 sunscreen products In 2021 and it is known that only 35% of products meet the EU Standard, compared to 94% that pass the US Standard.
However, while the government may set minimum requirements, MIA DAVIS, Vice President of Sustainability and Impact at Women’s Natural Beauty.
“Regulation can raise the floor. A person who doesn’t know about any (sustainability issues) should still be able to walk into a warehouse and that’s not going to do what the market is going to do,” he said. “Market leadership is the key.”
In the absence of bold regulations or global standards of sustainability, this “leadership” – probably the best impact on the beauty climate. This will require continued collective advocacy and initiative to address meaningful climate change.